Information Technology for The World

Oracle Articles

Conversation with a marketing Oracle Kevin T Higgins. Marketing Management. Chicago: Sep/Oct 2002. Vol. 11, Iss. 5; pg. 12, 4 pgs Abstract (Summary) Within the information-technology community, Redwood Shores, CA-based Oracle Corp. generally is regarded as the gold standard. Oracle does not shy away from competition. Its $30 million ad budget is dwarfed by Microsoft's $600 million war chest, and Oracle's contentious founder and leader, Larry Ellison, has a propensity for picking fights with competitors and erstwhile partners alike. Nonetheless, Oracle is coming out swinging with products like E-Business Suite and Collaboration Suite, and the man charged with communicating why these products are the best software value is Mark Jarvis, Oracle's chief marketing officer. In an interview, Jarvis talk about how Oracle's movement into application programs has affected marketing. He says that ten years ago Oracle marketers were talking to IT managers and sub-administration who bought Oracle databases because they are the best and the users know it. In the applications business, he says, you have to provoke the customer into realizing they have a problem. You do that by inciting fear.
Divining the Oracle: Monteverdi's Seconda Prattica/Modal Subjectivities: Self-Fashioning in the Italian Madrigal Anthony Newcomb. Journal of the American Musicological Society. Richmond: Spring 2007. Vol. 60, Iss. 1; pg. 201, 19 pgs Abstract (Summary) The late sixteenth-century madrigal is not just an art of the so-called madrigalism, as Ossi sometimes implies.4 Ossi's interpretation of the overall organization of Monteverdi's publications begmning with Book V is clearly laid out in summary in the prologue to his book.5 What I miss here is some recognition of the other ways of organizing madrigal publications already observable in the sixteenth century, and of the interaction of these other ways with die organization of Monteverdi's books from around 1600 - I refer to such things as cleffing, mode, scoring, textual associations from one piece to another, topical groupings, and emotional progression within groupings of various sorts.
Blind Oracles: Intellectuals and War from Kennan to Kissinger David Greenberg. Political Science Quarterly. New York: Spring 2007. Vol. 122, Iss. 1; pg. 166, 2 pgs Abstract (Summary) Kantor reviews Blind Oracles: Intellectuals and War from Kennan to Kissinger by Bruce Kuklick.

Amazon.com